For H1 heading, you can use the same words as in title tag (it is actually a common practice), although you are not limited with the length here so much. Just remember that Google may replace your meta description with random text from your page, if it finds it more appropriate for the user. If they look for “homemade ice cream”, they probably expect the keyword to show up in the title of the website. Let’s say you own an e-shop with climbing equipment and you want to rank the product page of your best-selling climbing shoes for the keyword “best climbing shoes”. Based on these insights, you can start creating content that will be perfectly tailored for your visitors, and both Google and your visitors will love it. Legit websites tend to link to other legit websites, but never to low-quality, spammy websites.

• A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map.
• A responsive design will help you make your site mobile-friendly.
• Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing.
• Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities.
• Furthermore, you’ve got to create URLs that are easy to read, short, simple to understand, and that contain the keyword that you’re targeting.
• Highlight what’s unique about your article and include your main keyword.

A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better. Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.

What Is an SEO Strategy?

This can help it rank for more keywords and bring more traffic as a result, too. The EXIF data provides search engines with additional context and relevant information about your image. Images aren’t just about web design, alt tags help search engines like Google to interpret the images on your page. On-page SEO is crucial for a successful website with high search engine rankings.

Furthermore, Clarity is designed to be privacy-friendly, ensuring that personal data is not recorded, making it a responsible choice for web analytics. However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing. Even though the interface is powerful, it may seem less user-friendly to beginners or those who are used to more visually guided SEO tools. First, you need to figure out your needs and what are your priorities regarding SEO because different tools come with different offerings. In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.

Guides

This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing). To get the best possible outcome, all SEO processes have to work together, but the main job of on-site SEO is to optimize the content and structure of a page. This metric shows the percentage of users who leave without engaging with your page in any way.

If sales are a chief goal of your site, minimize linking to other websites. Your call-to-action should be near the top, and shouldn’t compete with external links. A meta description is a short description that appears in your search snippet. Google can pull information from a page to create that description. If your target keyword is missing from any SEO Anomaly of these areas, you’ll be prompted to add it.

Along with search intent, backlinks are one of the most critical ranking factors. If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site. Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content. They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized.

Use heading tags throughout your content to break it up and make it more readable and skimmable for users. In order to show your website in search engine results pages (SERPs), Google has to know what your page is about. Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website. You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others.

Although it can sound like gibberish in the beginning, with a little research, SEO is easier to implement. You can use several keyword research tools like Ahrefs Keyword Explorer (my favorite), Semrush, Uber Suggest, Moz Keyword Explorer, and Keyword Surfer. Keyword tools can help you find relevant keywords in your industry to target.

Proper headings improve readability and help search engines understand the structure of your content. Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page so search engines understand it better. In SERPs, structured data visually improve the user experience and the click-through-rate. In today’s digital landscape, On-page SEO is not just important — it’s essential.